Delivering A Global UN Event
The pillars used to elevate this event included:
PREP AND SETTING THE SCENE
The schedule, layout, invite list and team assembled were part of the strategy in mitigating the ongoing Summit, and how best to maximize exposure and limited time. First of its kind innovations were used to ensure attention grabbing. In addition to several oversized screens displaying eye-capturing photos in the General Assembly Hall and slam poetry being played over the speakers as guests entered, we also displayed the #WithRefugees hashtag on each country seat’s nameplate for clear visibility in-person, and via livestream, video and photo footage.
Leveraging the famous nameplates and livestreaming from the General Assembly Hall had never been done before.
ENLISTING IMPACTFUL AMBASSADORS
UNHCR Goodwill Ambassadors Ben Stiller and Alek Wek, and Yiech Pur Biel and Yusa Mardini, #TeamRefugee Olympic athletes, presented during the event. The General Assembly Hall was filled with civil society partners, diplomats, chiefs of agencies and other high-profile guests.
MAXIMUM REACH
We employed a nationally renowned public relations agency, as well as the Facebook Live team to reach traditional and new media, and digital platforms. The event was at the fingertips of millions globally.
NAVIGATING UN SECURITY PROTOCOL
We ensured seamless entry and movement among guests and media, crossing every T and dotting every I of the intricate protocol and security operations at the United Nations.
