Creating Community
We purposefully positioned the event to break down stigma surrounding art therapy for veterans, and to reach people beyond the military community. The event strategy and execution for the Warriors Exhibit involved:
INTIMATE, ACCESSIBLE LOCATION
Choosing El Barrio’s Artspace PS 109, an artist living community, as our venue intentionally set the scene for a community gathering. The event was hosted by an artist-in-residence who is part of the New York first responder community, which added another layer of connection to the space. The intimate gallery setting also accommodated a variety of audiences, and with an indoor space and attached patio, guests could spend their time at the event engaging with each other and the artists, while admiring the pieces. Event invitations were time-stamped for after-work hours. Sips and savory appetizers were offered, hopefully enticing a larger “happy hour” crowd. The unique venue was also strategically chosen for its accessibility to public transportation so more New York City locals and commuters could come through the door.
COMMUNITY ENGAGEMENT
Partnering with organizations that also promote art therapy such as Combat Paper, which also has its own vast network, was pivotal in reaching the military community and beyond. While the tickets were complimentary, there were donation stations set on high-tops indoors and outside, set with Hope program statistics. The art exhibit was also open to the public for a week, attracting visitors beyond opening night.
SPARK CONVERSATION
An impactful panel was led by Hope For The Warriors’ senior director of clinical health & wellness to expand the topic of art therapy, its impact overall as well as the personal impact on the presenting veterans. The discussion also served as a bridge connecting military and civilian communities through art and personal reflection.
GOING THE EXTRA MILE
For out-of-town presenters, all of whom had family with them, the experience went beyond just the gallery opening. We arranged private tours of the National 9/11 Memorial and Museum, followed by lunch at an FDNY firehouse that lost members on September 11 and had strong sentimental ties to the organization as well as other tailored activities. Other tailored activities included visiting Central Park and the Liberty Science Center.
